Academic Pubs, Part 4: Content ROI

For previous posts on this topic, see:

Getting the Most Out of Your Content

I’ve posted on this topic before, but it’s worth touching on again. The basic idea is not only getting the most bang for your buck (your buck in this case being time and effort), but also saavily collecting feedback as you move through the research process. This ensures that the final product is more rigorous and relevant than if you had simply written a research article without going through the feedback cycle.

  • poster (on the proposed study)
  • (feedback cycle)
  • poster (reporting preliminary study results)
  • (feedback cycle)
  • presentation (full results, preliminary discussion)
  • (feedback cycle)
  • article (full results and full discussion)
  • (feedback cycle)
  • book chapter / full book (theoretical or broader application of concept)
  • follow-up article (longitudinal comparison, broader student, non-research take)

Full disclosure: I haven’t done this exact process completely for any given topic, although I have done each of these things for various projects. I also don’t necessarily perform them in the order given, although that would give you the most mileage out of a topic. There’s a lot of flexibility in this model; the main idea is to get the most use out of it and to disseminate it broadly in order that the feedback and academic conversation it sparks will strengthen your research and broaden its impact.

The above strategy is also part of turning your ideas into a broader, formalized Research Plan. This will focus your research on specific areas that have a cogent relationship with each other, particularly important if you’re in a faculty or faculty-equivalent position.


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